Interactive toy

Interactive toy apparatus comprising:

• a toy having a fanciful physical appearance and including:
• at least one audio transducer;
• and
• a toy transceiver communicating with said at least one audio transducer;
• and
• a computer including:
• a user input receiver;
• a user information storage unit storing information relating to a user's preferences received from a user via said user input receiver and relating to a user;
• a computer transceiver;
• a speech recognition unit receiving speech inputs from said user via said at least one audio transducer and said toy transceiver of said toy and via said computer transceiver and providing a speech recognition output;
• and
• an interactive content controller employing said information relating to said user's preferences received via said user input receiver and stored in said user information storage unit and also employing said speech recognition output for providing interactive audio content to said user at said toy via said computer transceiver, said toy transceiver and said at least one audio transducer.