Easy to load strip merchandiser

A strip merchandiser comprising:

• an elongated strip of material lying in a plane and having a longitudinal axis;
• a plurality of tongues disposed along said longitudinal axis of said strip, each tongue comprising:
• a base of one piece with said strip and extending away from said plane of said strip, and
• a tip protruding out of said plane of said strip;
• and,
• a plurality of first shoulders protruding from said strip, each first shoulder comprising a top wall and a bottom wall, said bottom wall being oriented approximately perpendicular to a plane of said elongated strip.

An integrally formed elongated plastic strip merchandiser comprising:

• a mounting portion;
• and,
• a display portion, said display portion comprising:
• a plurality of vertically spaced integral tongues for supporting associated merchandise items, each tongue comprising:
• a base of one piece with said strip and extending away from a plane of said strip,
• a body portion extending at an acute angle to said plane of said strip,
• a pair of tapering side walls on said body portion leading from said base to a tip, and
• a plurality of first shoulders protruding from said strip, each first shoulder being located only adjacent a respective tongue tip and being spaced from a respective tongue base and a respective tongue body portion, each first shoulder comprising a top wall and a bottom wall, said bottom wall being oriented approximately perpendicular to said plane of said strip.