Marketing displays providing ready replaceability of adhesive display labels

A method of maintaining current merchandising labels in association with merchandise carried on a merchandise display support having associated therewith a merchandise label supporting surface and also facilitating changes in the manner by which such labels are maintained in association with merchandise on said display support, the method comprising the steps of:

• providing a release liner which includes a carrier layer with an adhesive layer bonded on one side and a label release surface on the opposite side;
• bonding said liner to said label supporting surface by said adhesive layer with said label release surface exposed as an exterior surface to which labels may be applied, the label release surface having a characteristic which causes adhesive labels to adhere thereto, when said labels are applied, but which allows such adhesive labels to be peeled cleanly from the label release surface without substantial tearing or delamination of the labels;
• applying an adhesive label bearing current merchandising information to said label release surface for characterizing the merchandise carried on the merchandise display support;
• when the merchandise or the merchandise characteristics change, peeling said adhesive label from said label release surface and applying a new adhesive label thereto bearing updated merchandising information;
• repeating said last mentioned step each time the merchandising information changes using a plurality of successive updated adhesive labels which are similarly released, when needed, by said label release surface;
• said adhesive layer being bonded to said one side of said carrier layer more strongly than to said label supporting surface of said support;
• and
• said carrier layer having a tensile strength and a tear strength that exceed the release value of the adherent bond between said adhesive layer and said label supporting surface,
• whereby said release liner may be peeled from said label supporting surface intact with said adhesive layer remaining adhered to said carrier layer and thereby being substantially completely removable from said label supporting surface with said carrier layer upon such peeling removal of said release liner.