A product module for supporting and merchandising products therefrom wherein the products include product graphics, the product module comprising at least one elongated product channel having front and rear portions, said product channel being defined by a pair of laterally spaced upstanding side walls and a substantially planar product supporting floor portion extending therebetween, each of said product channel side walls having opposed front and back portions, the front portion of said pair of product channel side walls defining at least a portion of the front portion for said product channel, a pair of front members associated with the front portion of said product channel and each being spaced above the floor portion, each of said front members extending at least partially across said product channel, and a removably attachable panel member adapted to receive product graphics and having lop, bottom and opposed side portions, said pair of front members each including a plurality of spaced recesses, said panel member including a plurality of spaced projections positioned adjacent the top and bottom portions thereof, said plurality of projections being cooperatively engageable with said plurality of recesses for removably attaching said panel member to the front portion of said product channel, said panel member being located above said supporting floor portion to overlay the product graphics associated with the lead product when products ale positioned within said product channel.