System and method for optimal adaptive matching of users to most relevant entity and information in real-time

A system for selecting advertisements in a computer environment, comprising:

• a database of electronic advertisements;
• and
• an electronic advertisement management system, comprising:
• a converter capable of converting an observed behavior of a user computing device in the computer environment to a behavior vector,
• a profile adapter capable of modifying a profile vector indicative of the user with the behavior vector,
• a comparater capable of comparing the modified profile vector to a plurality of entity vectors, the entity vectors indicative of the electronic advertisements, so as to identify at least one entity vector closely associated with the observed behavior, and
• a selector accessing the electronic database with the identified entity vector so as to select at least one electronic advertisement to communicate to the user computing device.

A computerized system for adapting an entity vector, comprising:

• a converter capable of converting an observed behavior of a user into a behavior vector;
• a profile adapter capable of modifying a profile vector indicative of the user based on the behavior vector;
• and
• an entity adapter capable of modifying an entity vector indicative of an item based on the profile vector or the behavior vector.

A system for selecting advertisements in a computer environment, comprising:

• a database of electronic advertisements;
• and
• an electronic advertisement management system, comprising:
• a converter capable of converting an observed behavior of a user computing device in the computer environment to a behavior vector,
• a comparater capable of comparing the behavior vector to a plurality of entity vectors, the entity vectors indicative of the electronic advertisements, so as to identify at least one entity vector closely associated with the observed behavior, and
• a selector accessing the electronic database with the identified entity vector so as to select at least one electronic advertisement to communicate to the user computing device.

A method of selecting advertisements in a computer environment, comprising:

• providing a database of electronic advertisements;
• converting an observed behavior of a user computing device in the computer environment to a behavior vector, modifying a profile vector indicative of the user with the behavior vector;
• comparing the modified profile vector to a plurality of entity vectors, the entity vectors indicative of the electronic advertisements, so as to identify at least one entity vector closely associated with the observed behavior;
• accessing the electronic database with the identified entity vector;
• and
• selecting at least one electronic advertisement to communicate to the user computing device.

A method for adapting an entity vector on a computer including a data storage, comprising:

• converting an observed behavior of a user into a behavior vector;
• modifying a profile vector indicative of the user based on the behavior vector;
• and
• modifying an entity vector indicative of an item based on the profile vector or the behavior vector.

A method of selecting advertisements in a computer including a data storage, comprising:

• providing a database of electronic advertisements;
• converting an observed behavior of a user computing device in the computer to a behavior vector;
• comparing the behavior vector to a plurality of entity vectors, the entity vectors indicative of the electronic advertisements, so as to identify at least one entity vector closely associated with the observed behavior;
• accessing the electronic database with the identified entity vector, and
• selecting at least one electronic advertisement to communicate to the user computing device.