Method and apparatus for processing customized group reward offers

A method for processing a reward for a sponsor of an affinity group based on a plurality of financial accounts, said method comprising the steps of:

• retrieving performance target data associated with said affinity group including a performance target parameter;
• aggregating transaction data associated with said plurality of financial accounts to determine an aggregated performance value;
• comparing said aggregated performance value to said performance target parameter to determine whether the reward is earned;
• and
• if the reward is earned, processing the steps of:
• accessing reward offer data associated with said pertormance target data;
• and
• updating affinity group account data to reflect the reward.

A device for generating a customized reward offer for a sponsor of an affinity group sponsor, said device comprising:

• a memory configured to store:
• data associated with said affinity group sponsor,
• transaction data associated with a plurality of financial accounts, each controlled by a member of said affinity group,
• aggregating performance data describing activity of said plurality of financial accounts,
• target data specifying a performance target, and
• reward data specifying a reward;
• and
• a processor operatively connected to said memory, said processor configured to:
• access said transaction data,
• determine said aggregate performance data based on said transaction data, and
• determine said performance target data based on said aggregate performance data.

A device for processing a reward for a sponsor of an affinity group based on account performance of a plurality of related financial accounts, said device comprising:

• a memory configured to store:
• a performance target parameter;
• reward offer data associated with said performance target parameter;
• transaction data associated with the plurality of financial accounts;
• and
• affinity group account data;
• a processor operatively connected to said memory, said processor configured to:
• retrieve said performance target parameter;
• aggregate said transaction data to determine an aggregated performance value;
• compare said aggregated performance value to said performance target parameter to determine whether said reward is earned and
• if said reward is earned, said processor configured to:
• access said reward offer data associated with said performance target parameter;
• and
• update affinity group account data to reflect said reward.

A computer-readable storage medium encoded with processing instructions for implementing a method for generating a customized reward offer for a sponsor of an affinity group, said processing instructions for directing a computer to perform the steps of:

• accessing transaction data, said transaction data associated with a plurality of financial accounts, each controlled by a member of said affinity group;
• determining aggregate performance data based on said transaction data, said aggregate performance data describing activity of said plurality of financial accounts;
• and
• determining a performance target based on said aggregate performance data.

A computer-readable storage medium encoded with processing instructions for implementing a method for processing a reward for a sponsor of an affinity group based on a plurality of affiliated financial accounts, said processing instructions for directing a computer to perform the steps of:

• retrieving performance target data associated with said affinity group including a performance target parameter;
• aggregating transaction data associated with said plurality of financial accounts to determine an aggregate performance value;
• comparing said aggregated performance value to said performance target parameter to determine whether the reward is earned;
• and
• if the reward is earned, processing the steps of:
• accessing reward offer data associated with said performance target data;
• and
• updating affinity group account data to reflect the reward.