Soft-sided insulated container

A soft-sided insulative container comprising:

• a base;
• a rear wall extending upward from the base;
• a plurality of peripheral side walls extending upward from the base, the peripheral side walls connected at edges to the rear wall to form an enclosure having a top opening shape;
• a cover integrally formed with the rear wall and connected to the rear wall with a folding hinge, the cover having unhinged peripheral edges in a shape matching the top opening shape such that the cover in a closed position covers the enclosure;
• a plurality of side wall ears, each side wall ear flexibly attached with a folding hinge to one of the peripheral side walls such that the plurality of side wall ears extend substantially around an entirety of the peripheral side walls;
• and
• a plurality of cover ears each flexibly attached to the cover with a folding hinge, the plurality of cover ears extending substantially around an entirety of the peripheral edges of the cover, such that each unhinged edge between the cover and the peripheral side walls in a closed position includes both a side wall ear and a cover ear in an overlapping configuration;
• wherein the soft-sided insulative container further comprises two handles attached on opposing sides of the soft-sided insulative container, each handle comprising:
• a hand grip extending on the exterior of the outside layer of the soft-sided insulative container;
• and
• a support plate located between the inside layer and the outside layer and attached to the hand grip through the outside layer, the support plate formed of a rigid material;
• wherein each of the base, the peripheral side walls, the cover, the plurality of side wall ears and the plurality of cover ears are formed of flexible material comprising:
• an inside layer of a substantially waterproof material;
• an outside layer of a substantially waterproof material;
• and
• an insulation blanket material disposed between the inside layer and the outside layer;
• wherein the base, the rear wall and the cover are integrally formed such that the insulation blanket extends continuously through the base, the rear wall and the cover;
• and
• wherein the peripheral side walls are integrally formed such that the insulation blanket extends continuously through each of the peripheral side walls.