Product management display system

A system for organizing and displaying items on a gondola shelf system comprising:

• a gondola shelf connected to at least one vertical upright, the shelf including a front and a rear portion;
• a rail extending along and affixed to the front portion of the shelf, the rail comprising:
• a rail shelf surface extending longitudinally along and substantially parallel to the top of the front portion of the shelf, the rail shelf surface including a first tongue extending substantially perpendicular from the rail shelf surface;
• a rail groove surface extending substantially perpendicular from the rail shelf surface, the rail groove surface including a first groove extending along the groove surface and substantially parallel to the rail shelf surface;
• and
• a display apparatus slidably engaged with the front rail, the display apparatus comprising a second tongue and a second groove separate from the second tongue, the first tongue engaging the second groove and the second tongue engaging the first groove.