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AssigneeAT&T Corp.
InventorsSuzanne L. LeMole, Steven Howard Nurenberg, Joseph Thomas O'Neil, Peter H. Stuntebeck
Estimating the term…
A customized advertising repository server is connected on the World Wide Web (WWW), which can be accessed by a registered user through his or her browser either by clicking on an icon, or by inputting the specific URL address of the particular server which stores that user's advertising repository. When the user accesses his or her customized ad repository through the browser, a composite advertising page is dynamically configured by the Customized Advertising Repository (CAR) server for that particular user based on that user's previously provided user profile. Furthermore, at least a portion of that composite advertising page can be dynamically configured on a context dependent basis determined from the particular Web site or sites that the user has accessed prior to accessing the CAR. The dynamically configured composite page or pages of advertising provided to the user may contain plural static images, streaming banners, 3-D images, animation, video and/or audio clips, using any of the technologies available on the Web for presenting textual and/or visual information. Such a composite page or pages is configured from a database which stores such images, banners, animation, etc., from plural advertisers. The customized page is created by selecting from among a storehouse of plural different subscribing advertisers and their associated banner ads, images, etc., those particular images, etc. that will be elements of the customized page based on the user's specific areas of interest as determined from the profile, and/or the context dependency. From such dynamically configured composite page or pages, the user can then click on a particular image, video window, banner, etc., to retrieve, through a hyperlink, further information directly from the selected advertiser's own Web site or mirror Web site.
A method of presenting a page of information for delivery over a packetized computer network to a user's browser program running on a client terminal comprising:
A method of providing customized advertising to a user of a client terminal that is connected to the Internet and is running an Internet browser program comprising:
The method of claim 11 wherein the stored profile comprises demographic information associated with the user.
A customized advertising server connected to the Internet comprising:
Dependencies are inferred from the claim text.