Method and apparatus for selective engagement of shelf separation structures conformed to provide visual display surfaces

In a shelf separating assembly characterized by a shelf, an extrusion including an elongate base plate securable to said shelf, said base plate being defined by a front and rear edge and a first and second surface extending between said front and rear edge, an elongate split tubular rail fixed along said first surface of said base plate in spaced relationship therewith, and a plurality of separator members each provided with a fitting at one end thereof conformed for selective resilient engagement on said tubular rail to align said separator members on said shelf generally orthogonal relative said extrusion, the improvement comprising:

• a slotted groove formed longitudinally in said base plate through said second surface in a direction opposite to said tubular rail;
• attachment means conformed for selective engagement between said extrusion and said shelf, including a generally planar base piece defined by an upper and a lower surface and dimensioned in section for sliding receipt in said groove, and a resilient insert extending generally orthogonal from said lower surface to project through the slot of said groove;
• a plurality of openings formed in said shelf each dimensioned in section for selected conforming receipt of said resilient insert;
• and
• a display structure depending from said front edge of said base plate and conformed to provide an inclined display panel including opposed recesses for capturing message cards therebetween.