In a digital communications network where hypervideo containing hyperlinks is communicated from a digital hypervideo server to a client subscriber/user/viewer, a method of resolving a exercise of a particular hyperlink by a particular client subscriber/user/viewer out of many such subscribers/users/viewers upon the network, the method comprising:
- communicating the exercise of the particular hyperlink by the particular client subscriber/user/viewer over the network to a control server where is stored (i) all hyperlinks and (ii) information in respect of all subscribers/users/viewers;
- providing across the digital communications network to the particular client subscriber/user/viewer a universal resource locator in accordance with (i) the exercised hyperlink, and (ii) the stored information;
- using at the client subscriber/user/viewer the universal resource locator received across the digital communications network to access a network resource;
- wherein the process is called "dynamic hyperlink resolution":
- because the universal resource locator provided each subscriber/user/viewer who has selected the same hyperlink is not the same, but is instead dependent upon the stored information.