Advertising device and method for use at point of sale

A method for advertising on behalf of third party businesses which allows a potential customer to continuously carry advertising information which is automatically displayed to the potential customer at a point of sale, said method comprising the steps of:

• a) selecting a plurality of transaction recording cards attachable to a financial transaction card for carrying in a pocket of a purchaser, said recording cards having a format for entering transaction data occurring at the point of sale based on use of the financial transaction card;
• b) identifying a group of potential customers which are likely to have an interest in products and services of the third party businesses;
• c) placing advertising material on the recording cards which represents the third party businesses;
• d) assembling the plurality of recording cards in a package combining the convenience of (i) a recording format to be used by the potential customers in making general financial transactions, said format providing the potential customers with an incentive to regularly carry and use the recording cards, and (ii) focused advertising specifically directed to the potential customers of the third party businesses which is displayed automatically by the mere use of the transaction recording card with any purchase made by the potential customer using the attached financial transaction card;
• and
• e) distributing the package of recording cards to the group of potential customers.

A method for displaying advertising information representing third party businesses at a point of sale between a customer and a merchant, said method comprising the steps of:

• a) attaching a transaction recording card with applied advertising information regarding a third party business to a financial transaction card, said recording card having substantially common dimensions with the transaction card when in an attached configuration to permit insertion within a card pocket;
• b) inserting the attached recording card and transaction card within the pocket;
• c) removing the attached recording card and transaction card from the pocket for making a purchase at the point of sale while concurrently displaying the applied advertising information with a first viewing orientation;
• d) separating the recording card from the transaction card for processing of the transaction card for payment with respect to the purchase, while concurrently displaying the applied advertising information with a second viewing orientation;
• e) entering purchase data on the recording card, while concurrently displaying the applied advertising information with a third viewing orientation;
• f) attaching the recording card to the transaction card, while concurrently displaying the applied advertising information with a fourth viewing orientation;
• g) reinserting the attached recording card and transaction card within the pocket pending further use at a future point of sale.

A method for displaying advertising information representing third party businesses at a point of sale between a customer and a merchant, said method comprising the steps of;

• a) attaching a transaction recording card with applied advertising information regarding a third party business to a financial transaction card, said recording card having width dimensions no larger than the transaction card when in an attached configuration to permit insertion within a card pocket;
• b) inserting the attached recording card and transaction card within the pocket;
• c) removing the attached recording card and transaction card from the pocket for making a purchase at the point of sale while concurrently displaying the applied advertising information with a first viewing orientation;
• d) processing the transaction card for payment with respect to the purchase, while concurrently displaying the applied advertising information with a second viewing orientation;
• e) entering purchase data on the recording card, while concurrently displaying the applied advertising information with a third viewing orientation;
• and
• f) reinserting the attached recording card and transaction card within the pocket pending further use at a future point of sale.

A device for displaying third party advertising materials to a potential purchaser, as well as to other persons in immediate vicinity, coincident with making a financial transaction by the purchaser, the device comprising:

• at least one transaction recording card sized to attach to and conform to dimensions of a standard credit or debit card and having a format for making a record of a transaction associated with the purchaser;
• third party advertising material placed on the recording card in a format which may be viewed by the purchaser at a time and place of making the record of the transaction, said advertising material being representative of at least one business which has no association with a sponsor or supplier of the credit or debit card;
• and
• means for attachment of the transaction recording card and associated advertising material
• to a transaction card which can be carried by the purchaser.