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US 5,991,735 AGranted
Computer program apparatus for determining behavioral profile of a computer user
AssigneeBe Free, Inc.
InventorThomas A. Gerace
Life of this patent
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AssigneeBe Free, Inc.
InventorThomas A. Gerace
Estimating the term…
Computer network method and apparatus provides targeting of appropriate audience based on psychographic or behavioral profiles of end users. The psychographic profile is formed by recording computer activity and viewing habits of the end user. Content of categories of interest and display format in each category are revealed by the psychographic profile, based on user viewing of agate information. Using the profile (with or without additional user demographics), advertisements are displayed to appropriately selected users. Based on regression analysis of recorded responses of a first set of users viewing the advertisements, the target user profile is refined. Viewing by and regression analysis of recorded responses of subsequent sets of users continually auto-targets and customizes ads for the optimal end user audience.
A computer program embodied on computer-readable medium for creating and defining a psychographic profile of a user to support display of appropriate screen views to the user comprising:
In a computer network formed of a communication channel and a plurality of digital processors coupled to the communication channel for communication thereon, computer apparatus for initially creating a psychographic profile of a user comprising:
A method of generating and displaying screen views comprising the steps of:
Dependencies are inferred from the claim text.