A method for operating an information entity rating system, the method steps comprising:
- receiving content profile data for an information entity and combining content-based profile data for an individual system user with the content profile data for the information entity to determine at least one computed rating function indicating a content-based value of the information entity to the user;
- receiving collaborative input data for the information entity and processing the collaborative input data to determine at least one computed collaborative rating function indicating a collaboration-based value of the information entity to the user;
- and
- combining the content-based and collaboration-based value functions to generate an output rating predictor of the informon for consideration by the user.