A method of driving a liquid crystal display device including a first substrate having pixel electrodes formed thereon, a second substrate having an opposing electrode facing said pixel electrodes, formed thereon, a liquid crystal having a ferroelectric phase and arranged between said first and second substrates, and at least one polarization plate, said liquid crystal display device having optical response characteristics which are caused by antiferroelectric-ferroelectric phase transition pre-driving phenomenon and which show that optical changes corresponding to continuous changes in voltages of one polarity to be applied between said pixel electrode and said opposing electrode and optical changes corresponding to continuous changes in voltages of another polarity whose absolute values are equal to those of the voltages having said one polarity are substantially equal,
- said method comprising receiving one image signal corresponding to a display image frame by frame and applying one drive pulse corresponding to said one image signal which has a voltage whose absolute value represents a display gradation of said display image, between associated ones of said pixel electrodes and said opposing electrode while inverting a polarity of said application voltage frame by frame.