Reinforced strip display assembly capable of supporting high volumes of smaller impulse merchandise

A strip display assembly for supporting high volume merchandising items, said strip display assembly capable of being secured to an existing shelving construction and comprising:

• an elongated body having an upper end, a lower end, a front planar face and a rear planar face spaced from said front planar face and extending between said upper and said lower end;
• reinforcing means separating and spacing said front planar face from said rear planar face according to a selected thickness, said reinforcing means providing rigidity along an axial direction of said strip assembly;
• said reinforcing means further including a plurality of spaced parallel corrugations extending at an angle to said front planar member and said rear planar member, said corrugations being spaced transversely of said elongated body to form enclosed spaces along the axial length of said elongated body between said front planar face and said rear planar face from said upper end to said lower end of said elongated body;
• suspending means for securing said upper end of said elongated body to the shelving construction to support said elongated body in a freely swinging and in a vertical fashion from the shelving construction, said suspending means further including a horizontally extending bracket having a first end and a second end, said bracket being capable of being secured at said first end to a surface of the shelving construction, said second end of said bracket including hook portions for engaging said upper end of said elongated body to dispose said elongated body in a freely suspended manner and at a spaced apart distance from the shelving construction;
• a plurality of apertures formed in said front and rear planar faces of said body at spaced apart intervals along an axial length of said elongated body and opening into said enclosed spaces;
• a plurality of individual merchandise support members, each of said support members including at least one hook portion for extending into at least one selected aperture of said plurality of apertures and into one of said enclosed spaces;
• and
• each of said merchandise support members further including an elongated merchandise support arm extending outwardly from one of said planar faces when said hook portion is inserted into one of said apertures, said support arm being capable of supporting a plurality of merchandising items.