Apparatus and method for executing a game program having advertisements therein

An apparatus for executing a game program having advertisements therein, comprising:

• storage means for storing a game program and advertising data relating to a plurality of advertisements;
• means for receiving at predetermined times advertising selection data identifying selected ones of said plurality of advertisements stored in said storage means;
• and
• program execution means for executing said game program stored in said storage means and outputting display data incorporating the selected advertisements identified in said advertising selection data at respective times within an original display data generated by said game program.

A method of executing a game program having advertisements therein, comprising the steps of:

• storing a game program in memory;
• receiving advertising data relating to at least one advertisement at predetermined times;
• storing the received advertising data in the memory;
• executing the game program stored in the memory;
• and
• outputting display data incorporating the advertisement data stored in the memory within an original display data generated by the game program.

A method of executing a game program having advertisements therein, comprising the steps of:

• storing a game program and advertising data relating to a plurality of advertisements in a memory;
• receiving at predetermined times advertising selection data identifying selected ones of the plurality of advertisements stored in the memory;
• executing the game program stored in the memory;
• and
• outputting display data incorporating the selected advertisements identified in the advertising selection data at respective times within an original display data generated by the game program.