Method and apparatus for adding and altering content on websites

An apparatus for interfacing with a web site on the Internet comprising:

• a) a call processing system for receiving calls from a plurality of users and assigning an application to a particular telephone call based on an incoming telephone number;
• b) a web site content manager for interacting with a user to enable the user to define a type of content on the user's web site with the type having a corresponding link with an identification;
• and
• c) a web site editor for interacting with the user via a telephone to receive the identification for the corresponding link to the type of content the user desires to modify and to enable the user to edit the type of content the user desires to modify on the user's web site via the telephone by using the corresponding link having the identification as provided by the user via the telephone keypad.

An apparatus for creating and modifying a web site on a public computer network, comprising:

• a) a content manager having a database storing a plurality of personal identification numbers, a plurality of web pages and a plurality of content, wherein a user can establish a personal identification to an associated content for each web page, the personal identification being used in editing the associated content of a web page;
• b) a web publisher that interfaces with the user via a telephone and enables the user to select a particular web page and add or delete content from the particular web page based on commands entered from a telephone keypad of the user, wherein said commands include the personal identification for the associated content for the particular web page and said web publisher modifies the associated content for the particular web page based on said commands from the user;
• and
• c) a computer telephony interface application that matches a telephone call from the user with the web publisher depending upon the telephone number the user dialed.

A method for enabling a user to manipulate data underlying a web site using a telephone, comprising:

• a) providing a graphical user interface through which the user can create data sets related to elements displayed on the web site;
• b) associating a code respectively for each of the elements displayed on the web site;
• c) processing a telephone call from an authorized user;
• d) pairing a content manager application with a telephone channel on which the telephone call of the authorized user was received;
• e) causing the content manager application to interact with the authorized user by providing voice prompts and by processing tones received in reply to the voice prompts as responses from the authorized user so as to accept commands from the user, the commands including the code respectively for the each of the elements displayed on the web site the user desires to modify, and causing the content manager application to modify the elements of the web site according to the commands from the user.