Method and apparatus for surveying music listener opinion about songs

A method of surveying and reporting listener opinion of a list of songs from the music library of a radio station including the steps of:

• a) a survey taker contacting the listener at his residence;
• supplying the listener with an audio music medium at his residence;
• b) identifying by code an abbreviated portion of a song in the list and recorded on the audio music medium;
• c) playing the audio music medium in his residence to play the abbreviated portion of the song to the listener at his residence;
• d) recording the listener s opinion of the song on a test sheet;
• and,
• e) repeating steps b-d until each of the songs in the library list is surveyed;
• returning the test sheets to the survey taker;
• f) tabulating the test sheet data to reflect listener opinion for each song in the list;
• g) reporting the tabulated data to the radio station;
• k) and modifying the music programming of the radio station based on the results of the survey.

A method of increasing the market share of a radio station comprising the steps of:

• a) surveying and reporting listener opinion of the radio station's library of songs including the steps of:
• i) contacting a predetermined number of listeners residing within the radio station's geographic market;
• ii) identifying by code an abbreviated portion of each song in the library;
• iii) playing the abbreviated portion of each song to each listeners at the listener's residence;
• and
• iv) recording each listener's opinion of each song;
• b) tabulating the data to reflect a mean or average listener opinion for each song in the library;
• and
• c) modifying the radio station's music programming based on the results of the survey.

Apparatus for surveying and reporting listener opinion of a list of songs from the music library of a radio station and modifying the radio programming of the radio station comprises a home music preference test kit for surveying and reporting listener opinion of a list of songs comprising:

• a) instructions for completing and returning the test kit;
• b) an audio music medium having a pre-recorded song hook representing each song in the list;
• c) survey form for recording the listener's opinion of each song represented by each song hook;
• d) an honorarium for completion of the survey;
• e) computer means for tabulating the results of the compiled survey forms;
• f) and means for modifying the radio station's music programming based on the results of the survey.