An endogenous vegetable oil derived from Helianthus annuus seeds which exhibits in the absence of hydrogenation or other chemical or physical modification (1) approximately 20 to 45 percent by weight of palmitic acid based upon the total fatty acid content, (2) approximately 4 to 15 percent by weight of palmitoleic acid based upon the total fatty acid content, (3) approximately 45 to 65 percent by weight of oleic acid based upon the total fatty acid content, and (4) approximately 1 to 10 percent by weight of linoleic acid based upon the total fatty acid content, which oil was extracted from seeds possessing genetic means for the expression of the stated fatty acids in the stated concentrations.