An apparatus for determining forces acting on a discrete tire tread element within the footprint of a motor vehicle tire comprising,
- a) a sensing means that is at least partially embedded within said discrete tire tread element for sensing said forces acting on said discrete tire tread element;
- b) an anchoring means for said sensing means, wherein one end of said sensing means is anchored to the tire structure and the other end of said sensing means is anchored to said discrete tire tread element;
- c) a feed through means to enable the electrical connections of said sensing means to pass without damage from the region of the tire containing said sensing means, through the tire structure, to the tire hub;
- d) whereby said sensing means is anchored to said discrete tread element on one end and to the tire structure on the other end, and said forces acting on said discrete tire tread element and resisted by said tire structure are sensed, and said electrical connections are protected as they pass between said sensing means and said tire hub, and further whereby the forces on an individual discrete tread element are determined.