Graphic visualization of consumer desirability hierarchy
AssigneeIsland Graphics Corporation
InventorDaniel Remer
Life of this patent
Estimating the term…
Abstract
The present invention provides a method for quantifying a hierarchy of consumer desirability for an object advertised or displayed in a periodical, catalog or other publication. The present invention also provides a method for altering the profile of a page to enhance consumer desirability for an object positioned on the page. In addition, the present invention is directed to a method of formulating a page profile to maximize consumer desirability for an object positioned on a page.
Claims14
A method for increasing a consumer desirability quantification for an object positioned on a page of a publication having a plurality of pages, comprising the steps of:
- evaluating each of a plurality of positions of said page in said publication;
- assigning an object value to each of a plurality of page layouts for said page;
- quantifying a temperature profile of said page;
- and
- altering said temperature profile of said page by a known amount to increase the consumer desirability quantification.
A method for increasing a value representing a consumer desirability for a first object displayed on a page of a publication having a plurality of pages, the method comprising the steps of:
- quantifying a hierarchy of consumer desirability for the first object to produce the value;
- formulating a temperature profile for the plurality of pages;
- quantifying a relative value of the first object to any other objects displayed on the plurality of pages;
- and thereafter
- associating the first object with a page position on a particular one of the plurality of pages, responsive to said temperature profile of said particular one page, and with a selected one of said other objects to produce an enhanced value for the consumer desirability of the first object such that the value after said associating step is greater than the value.
Dependencies are inferred from the claim text.