Chemical linker compositions

A composition consisting essentially of approximately by weight:

• (a) 0.1% to 10% of an organic chemical having a chemical group having a dipole moment of at least 1.5 Debyes, said organic chemical being selected from the group consisting of perfumes containing alcohol and aldehyde compounds, N-lower alkyl neoalkanol amide, tridosan, proteins and benzyl benzoate;
• (b) 0.1% to 20% of a chemical linker selected from the group consisting of carboxylic acids having 4 to 6 carbon atoms, an ethoxylated polyhydric alcohol, a polyvinyl pyrrolidone polymer and a polyethylene glycol having a molecular weight of about 600 to about 10,000, wherein the molar ratio of the chemical linker to the organic chemical is about 4:1 to 1:4, said chemical linker being complexed with said organic chemical;
• (c) 0 to 30% of at least one anionic surfactant having a carboxylate, sulfate or sulfonate group;
• (d) 0 to 15% of a second surfactant selected from the group consisting of amine oxide surfactants, zwitterionic surfactants and alkylene carbonate surfactants;
• and
• (e) 50% to 99.8% of water.