A process for producing a white conductive powder comprising white inorganic pigment particles the surfaces of which particles are coated with an electrically conductive coating consisting of a lower layer and an upper layer wherein said lower layer consists essentially of tin dioxide and accounts for 0.5-50 wt % on the basis of the pigment, and wherein said upper layer contains 0.1-20 wt % of tin dioxide on the basis of In.sub.2 O.sub.3, with the balance consisting essentially of indium oxide, and accounts for 5-200 wt % on the basis of the pigment, which comprises the step of;
- coating the surfaces of the white inorganic pigment particles with a lower layer which lower layer accounts for 0.5-50 wt % of a tin dioxide hydrate as SnO.sub.2 on the basis of the pigment;
- then applying an upper layer of an indium oxide hydrate containing 0.1-20 wt % of a tin dioxide hydrate as SnO.sub.2, indium oxide hydrate containing said tin dioxide hydrate being applied in an amount of 5-200 wt % as In.sub.2 O.sub.3 on the basis of the pigment;
- and
- performing a heat treatment in a non-oxidizing atmosphere.