Adhesive label/leaflet assemblies

An adhesive leaflet assembly comprising:

• a flexible single layer carrier strip having longitudinal edges, a transverse width, and a face coated with a release material;
• a plurality of leaflets longitudinally spaced along said flexible carrier strip,
• each of said leaflets including a front sheet, a back sheet connected along a first edge to said front sheet, and at least one sheet connected to and disposed between said front and back sheets;
• and
• a plurality of adhesive sheets substantially overlying and adhering to said front sheets of said leaflets, respectively, each of said adhesive sheets extending beyond a first pair of opposing peripheral edges of said respective leaflet to form portions which adhere directly to said face of said flexible carrier strip,
• wherein a part of each of said adhesive sheets, which substantially overlies said respective leaflet, has a width in a direction of the transverse width of said flexible carrier strip which is greater than a parallel width of at least one of said portions on either side of said respective leaflet thereby forming at least one laterally projecting step-shaped shoulder in said adhesive sheet at or adjacent an edge of said leaflet.