Driving method of liquid crystal display device wherein electric field generated by supplying orientation control signals to signal lines

A driving method of a liquid crystal display apparatus including an active matrix substrate, a counter substrate opposed to the active matrix substrate and a liquid crystal layer interposed between the active matrix substrate and the counter substrate, wherein the active matrix substrate includes a plurality of pixel electrodes formed in rows and columns;

• a plurality of switching devices respectively connected to the pixel electrodes, a plurality of scan lines arranged along the rows of the pixel electrodes;
• and a plurality of signal lines respectively arranged along the columns of the pixel electrodes, the method comprising the steps of:
• generating an electric field between each of the pixel electrodes and the associated signal line to form a plurality of liquid crystal regions having different orientations of liquid crystal molecules within a regions corresponding to the pixel electrode;
• supplying scan signals to the scan lines to sequentially select one of the scan lines;
• and
• supplying image signals to the signal lines, respectively,
• wherein each of the scan signals includes a selection period during which one of the corresponding scanning lines is selected and a non-selection period,
• wherein the image signals are supplied to the signal lines during the selection period including an end of the selection period, and
• wherein the step of generating the electric field includes the step of supplying orientation control signals, as a part of the image signals, to the signal lines during an additional portion of the selection period prior to a portion of the selection period corresponding to an image signal input period during which the image signals are supplied.