An apparatus for controlling an automatic transmission of a motor vehicle which is shifted to a non-drive position with a releasing action of a hydraulically operated frictional coupling clutch upon operation of a manually operated member from a drive position to a non-drive position, said apparatus comprising:
- non-drive shift detecting means for detecting a non-drive shifting operation of said manually operated member from said drive position to said non-drive position;
- rapid pressure reduction means, operated upon detection of said non-drive shifting operation by said non-drive shift detecting means, for rapidly reducing a pressure of said hydraulically operated frictional coupling device to a predetermined pressure level;
- and
- continuous pressure reduction means for continuously reducing the pressure of said frictional coupling device from said predetermined pressure level at a predetermined reduction rate.