Tooling and method for the embossing of a container and the resulting container

A method of embossing a cylindrical side wall of a can body, said side wall having a product side that defines the inside diameter of said can body and a consumer side opposite thereto, said method comprising:

• providing a first tooling member having a first cylindrical surface, said first cylindrical surface having an outside diameter that is slightly less than the inside diameter of said can body, said first cylindrical surface defining one or more recessed portions therein;
• providing a second tooling member having a second cylindrical surface, said second cylindrical surface defining one or more protuberances extending therefrom, said protuberances adapted to correspond with said recessed portions, such that each individual said protuberance has a corresponding recessed portion,
• inserting said first tooling member into the can body proximate said product side,
• engaging the consumer side of the can body with a said second tooling member,
• conveying the continuous side wall of the can body between the first and second tooling members by the synchronized rotation of said first and second tooling members with respect to each other, wherein the tooling members define a pinch point thereinbetween that embosses the cylindrical side wall of the can body between said recessed portions and said protuberances such that when said can body is received on the tooling member, one complete revolution of the tooling member conveys substantially the entire cylindrical side wall of the can body through the pinch point.