Decal assembly and method of making same

A method of making a motor vehicle decal assembly using a label having fixed information printed thereon, comprising the steps of:

• (a) obtaining from a customer variable information identifying a motor vehicle for which a label having fixed information printed thereon is being issued to the customer;
• (b) entering into a computer the information obtained from the customer;
• (c) printing the variable information on the label using a printer controlled by the computer;
• and
• (d) assembling the label with the fixed and variable information thereon into a decal assembly comprising the label, a backing sheet on which the label is non-adhesively positioned, a web of pressure-sensitive adhesive of substantially uniform tackiness over its entire surface covering the label and at least a portion of the backing sheet surrounding the label, and a release liner positioned over the adhesive web and the label.

A method of making a motor vehicle decal assembly using a label having fixed information printed thereon, comprising the steps of:

• (a) obtaining from a customer variable information identifying a motor vehicle for which a label having fixed information printed thereon is being issued to the customer;
• (b) entering into a computer the information obtained from the customer,
• (c) printing the variable information on the label using a printer controlled by the computer;
• and
• (d) assembling the label with the fixed and variable information thereon into a decal assembly comprising the label, a backing sheet on which the label is positioned, an adhesive web covering the label and at least a portion of the backing sheet surrounding the label, and a release liner positioned over the adhesive web and the label.

A decal assembly comprising:

• a backing sheet;
• a label that is non-adhesively positioned on the backing sheet;
• an adhesive web covering the label and at least a portion of the backing sheet surrounding the label, the adhesive web being pressure-sensitive and substantially uniformly tacky over its entire surface;
• and
• a release liner positioned over the adhesive web and the label.

A decal assembly comprising:

• a backing sheet having an inner face, an outer face, a pair of opposed side edges, and a pair of opposed end edges, the inner face of the backing sheet having an affinity for adhesive;
• a label non-adhesively positioned on the inner face of the backing sheet, the label having a front face, a back face, a pair of opposed side edges, and a pair of opposed end edges, the label having a width and a length smaller than the distance between the side edges of the backing sheet, the back face of the label facing the inner face of the backing sheet and the side and end edges of the label being positioned inwardly of the side and end edges of the backing sheet;
• a release liner sheet positioned over the label and the backing sheet, the release liner sheet having a front face, a back face, a pair of opposed side edges, and a pair of opposed end edges, the release liner sheet having a width greater than the width of the label and smaller than the width of the backing sheet, the inner face of the release liner sheet facing the inner face of the backing sheet and the front face of the label, the side edges of the release liner sheet being positioned outwardly of the side edges of the label, and the end edges of the release liner sheet being positioned outwardly of the end edges of label and substantially in registration with the end edges of the backing sheet;
• and
• a web of pressure sensitive adhesive carried by the inner face of the release liner sheet and interposed between the inner face of the release liner sheet and the label, the web having substantially the same dimensions as the release liner sheet, the web being pressure-sensitive and substantially uniformly tacky over its entire surface, and the release liner sheet having release characteristics such that the adhesive web is loosely adhered to the inner face of the release liner sheet.

A motor vehicle decal assembly comprising:

• a backing sheet having an inner face, an outer face, a pair of opposed side edges, and a pair of opposed end edges, the inner face of the backing sheet having an affinity for adhesive;
• a label non-adhesively positioned on the inner face of the backing sheet, the label having a front face, a back face, a pair of opposed side edges, and a pair of opposed end edges, the label having a width and a length smaller than the distance between the side edges of the backing sheet, the back face of the label facing the inner face of the backing sheet and the side and end edges of the label being positioned inwardly of the side and end edges of the backing sheet, the label having variable information printed on one of the front and back faces thereof identifying a vehicle for which the label is being issued;
• a release liner sheet positioned over the label and the backing sheet, the release liner sheet having a front face, a back face, a pair of opposed side edges, and a pair of opposed end edges, the release liner sheet having a width greater than the width of the label and smaller than the width of the backing sheet, the inner face of the release liner sheet facing the inner face of the backing sheet and the front face of the label, the side edges of the release liner sheet being positioned outwardly of the side edges of the label, and the end edges of the release liner sheet being positioned outwardly of the end edges of label and substantially in registration with the end edges of the backing sheet;
• and
• a web of pressure sensitive adhesive carried by the inner face of the release liner sheet and interposed between the inner face of the release liner sheet and the label, the web having substantially the same dimensions as the release liner sheet, the adhesive being a non-aggressive, pressure-sensitive adhesive which is substantially uniformly tacky over its entire surface, and the release liner sheet having release characteristics such that the adhesive web is non-aggressive adhesive loosely adhered to the inner face of the release liner sheet.