A synthetic wood meal wherein a thermoplastic resin material of 25 to 80 wt % is stirred and mixed using rotating stirring and impact-applying blades with a cellulose crushed material having a mean particle diameter of 20 mesh or less of 20 to 75 wt %, wherein the cellulose crushed material is dried to a moisture content of 0.1 to 0.3 wt % by the frictional heat generated from the rotation and impact of said blades, creating a mixture, said mixture being kneaded and frictionally heated by the rotation and impact of said blades causing the dried cellulose crushed material to be surrounded by the resin forming a gelatinous mixture, and said kneaded mixture being cooled and pulverized, and regulated to have a particle diameter of 10 mm or less.