A thermosetting powder coating composition for forming a grainy textured finish suitable for heat sensitive substrates, which is a film-forming composition in particulate blend form consisting essentially of a film-forming bisphenol A type epoxy resin, between about 1 and 8 phr of a catalytic curing agent selected from an imidazole, between about 1 and 30 phr of a texturing agent selected from organophilic clays, crosslinked rubber particles, and thermoplastic polymer particles, between about 1 and 5 phr of a flow control agent, up to about 120 phr of an extender, and up to about 100 phr of a pigment.