Method and apparatus for dynamically customizing electronic information to individual end users

A system for customizing electronic information to more closely conform to a preference of an individual consumer, comprising:

• an electronic information server containing a plurality of electronic information units;
• and
• a client system coupled to the electronic information server to receive an electronic information unit of the plurality of electronic information units from the electronic information server, wherein the client system includes,
• a personal profile database to store user profile data corresponding to the individual consumer, wherein the user profile data indicates the preference of the individual consumer, and
• a content adapter coupled to the personal profile database, to customize the received electronic information unit to the individual consumer according to the user profile data included in the personal profile database.

A method for customizing electronic information to more closely conform to a preference of an individual user, comprising the steps of:

• (a) receiving a unit of electronic information;
• (b) comparing the unit of electronic information to user profile data corresponding to the individual user, wherein the user profile data indicates the preference of the individual user;
• (c) generating a customized unit of electronic information based on the comparing;
• and
• (d) providing the customized unit of electronic information to the individual user for consumption by the individual user.