System for automatically updating personal profile server with updates to additional user information gathered from monitoring user's electronic consuming habits generated on computer during use

An apparatus for storing and updating electronic information in a personal profile server for an individual user, said apparatus being capable of dynamically changing the personal profile server on which said electronic information is stored, the electronic information being transmitted between a computer and a network including said personal profile server, said apparatus comprising:

• a personal profile database which stores consumer information corresponding to the individual user including the individual user's electronic consuming habits;
• a content adapter coupled to the personal profile database which customizes the electronic information to the individual user according to the consumer information stored in the personal profile database;
• a client activity monitor coupled to the personal profile database which monitors actions taken by the individual user and automatically updates the personal profile database and the personal profile server with updated individual user's electronic consuming habits based on the individual user's electronic consuming habit generated on the computer during use;
• and
• a removable non-volatile storage device couplable to the computer and containing minimum user information including information identifying the individual user and allowing a secure access and interface from the computer to additional user information on the personal profile server, said additional user information including the individual user's electronic consuming habits.

A system for storing and updating electronic information in a personal profile server for an individual user, said system being capable of dynamically changing the personal profile server on which said electronic information is stored, the electronic information being transmitted between a computer and a network including said personal profile server, comprising:

• an electronic information server containing a plurality of electronic information units;
• and
• a client system coupled to the electronic information server which receives the electronic information units from the electronic information server, wherein the client system includes,
• a personal profile database which stores user information corresponding to the individual user including the individual user's electronic consuming habits,
• a content adapter coupled to the personal profile database which customizes the received electronic information units to the individual user according to the user information stored in the personal profile database, the user information and the personal profile server being automatically updated with changes in the individual user's electronic consuming habits based on individual user's electronic consuming habits generated on the computer during use, and
• a removable non-volatile storage device couplable to the computer and containing minimum user information including information identifying the individual user and allowing a secure access and interface from the computer to additional user information on the personal profile server, said additional user information including the individual user's electronic consuming habits.