US 5,708,478 A · Computer system for enabling radio listeners/television watchers to obtain advertising information

Abstract

A computer implemented method captures advertiser information received from an audio or video signal. The method includes the steps of receiving an incoming video or audio signal, determining whether the incoming video or audio signal includes advertisement specific data of an advertiser, and capturing and storing the advertiser specific data. The method also includes the steps of selectively performing, responsive to the request of a user, at least one of the following steps: printing the advertiser specific data including current and previous advertiser specific data upon request; displaying the advertiser specific data including current and previous advertiser specific data upon request; obtaining an advertiser destination number from the advertiser specific data and automatically attempting to establish voice connection with the advertiser upon request; providing directions to an advertiser location; and determining a geographically preferred advertiser.

Claims12

Dependent claims

A computer implemented method, comprising the steps of:

(a) receiving an incoming video or audio signal;
(b) determining whether the incoming video or audio signal includes advertisement specific data of an advertiser;
(c) capturing and storing the advertiser specific data determined in said step (b);
and
(d) selectively performing, responsive to the request of a user, at least one of the following steps:
(d1) printing the advertiser specific data including current and previous advertiser specific data upon request;
(d2) displaying the advertiser specific data including current and previous advertiser specific data upon request;
(d3) obtaining an advertiser destination number from the advertiser specific data and automatically attempting to establish voice connection with the advertiser upon request;
(d4) providing directions to an advertiser location;
and
(d5) determining a geographically preferred advertiser.

8 more elements

A computer system, comprising:

an input device detector and decoder processor, receiving an incoming video or audio signal, and determining whether the incoming video or audio signal includes advertisement specific data of an advertiser;
a data processor, operatively coupled to said input device detector and decoder processor, said data processor capturing and storing the advertiser specific data;
a printer connected to said data processor;
a display connected to said data processor;
a user positioning system connected to said data processor;
and
a telephone connected to said data processor,
wherein said data processor selectively performing, responsive to the request of a user, at least one of the following functions:
(1) printing the advertiser specific data on said printer including current and previous advertiser specific data upon request;
(2) displaying the advertiser specific data on said display including current and previous advertiser specific data upon request;
(3) obtaining an advertiser destination number from the advertiser specific data and automatically attempting to establish voice connection with the advertiser upon request using said telephone;
(4) providing directions to an advertiser location by performing the following functions:
(4-1) identifying the advertiser from the advertiser specific data;
(4-2) obtaining the advertiser location from the advertiser specific data or an auxiliary advertiser database;
(4-3) obtaining a current location of the user utilizing said user positioning system;
(4-4) mapping the current location of the user with the advertiser location;
(4-5) determining a travel route from the current location of the user to the advertiser location;
(4-6) at least one of displaying on said display and printing on said printer the travel route to the advertiser location;
(5) determining a geographically preferred advertiser by performing the following functions:
(5-1) identifying a plurality of advertisers from the advertiser specific data;
(5-2) obtaining advertiser locations of the plurality of advertisers from the advertiser specific data or an auxiliary advertiser database;
(5-3) obtaining a current location of the user utilizing said user positioning system;
(5-4) mapping the current location of the user with the advertiser locations;
(5-5) determining the geographically preferred advertiser responsive to said mapping function (5-4);
(5-6) at least one of displaying on said display and printing on said printer the geographically preferred advertiser.

22 more elements

A computer readable tangible medium storing instructions for implementing a process driven by a computer, the instructions instructing the computer to perform the process of capturing advertiser information received from an audio or video signal, said computer readable tangible medium storing instructions instructing the computer to implement the following:

(a) receiving an incoming video or audio signal;
(b) determining whether the incoming video or audio signal includes advertisement specific data of an advertiser;
(c) capturing and storing the advertiser specific data determined in said determining (b);
and
(d) selectively performing, responsive to the request of a user, at least one of the following steps:
(d1) printing the advertiser specific data including current and previous advertiser specific data upon request;
(d2) displaying the advertiser specific data including current and previous advertiser specific data upon request;
(d3) obtaining an advertiser destination number from the advertiser specific data and automatically attempting to establish voice connection with the advertiser upon request;
(d4) providing directions to an advertiser location, said step (d4) including the steps of:
(d4-1) identifying the advertiser from the advertiser specific data;
(d4-2) obtaining the advertiser location from the advertiser specific data or an auxiliary advertiser database;
(d4-3) obtaining a current location of the user utilizing a global positioning system;
(d4-4) mapping the current location of the user with the advertiser location;
(d4-5) determining a travel route from the current location of the user to the advertiser location;
(d4-6) at least one of displaying and printing the travel route to the advertiser location;
(d5) determining a geographically preferred advertiser, said step (d5) including the steps of:
(d5-1) identifying a plurality of advertisers from the advertiser specific data;
(d5-2) obtaining advertiser locations of the plurality of advertisers from the advertiser specific data or an auxiliary advertiser database;
(d5-3) obtaining another current location of the user utilizing the global positioning system;
(d5-4) mapping another current location of the user with the advertiser locations;
(d5-5) determining the geographically preferred advertiser responsive to said mapping step (d5-4);
(d5-6) at least one of displaying and printing the geographically preferred advertiser.

19 more elements

A communication system, comprising:

an advertising broadcasting device broadcasting advertisement specific data of an advertiser in a broadcast signal;
an advertising receiving device receiving the broadcast signal from said advertising broadcasting device;
an input device detector and decoder processor, receiving the broadcast signal from said advertising receiving device as an incoming video or audio signal, and determining whether the incoming video or audio signal includes the advertisement specific data of the advertiser;
a data processor, operatively coupled to said input device detector and decoder processor, said data processor capturing and storing the advertiser specific data;
a printer connected to said data processor;
a display connected to said data processor;
a user positioning system connected to said data processor;
and
a telephone connected to said data processor,
wherein said data processor selectively performing, responsive to the request of a user, at least one of the following functions:
(1) printing the advertiser specific data on said printer including current and previous advertiser specific data upon request;
(2) displaying the advertiser specific data on said display including current and previous advertiser specific data upon request;
(3) obtaining an advertiser destination number from the advertiser specific data and automatically attempting to establish voice connection with the advertiser upon request using said telephone;
(4) providing directions to an advertiser location;
and
(5) determining a geographically preferred advertiser.

13 more elements

Dependencies are inferred from the claim text.

Computer system for enabling radio listeners/television watchers to obtain advertising information

Life of this patent

Computer system for enabling radio listeners/television watchers to obtain advertising information

Life of this patent

Abstract

Claims12