Personalized information service system

A method for use with an information service system that provides different types of information to a subscriber in response to an information services request telephone call placed by the subscriber through a telecommunications network, the method comprising the steps of

• storing a record in accordance with a subscriber's personal preference that identifies preselected types of information to be provided to the subscriber;
• establishing, in the telecommunications network, the identity of the subscriber who initiated an information services request telephone call by dialing a telephone number uniquely assigned to the subscriber, the identity of the subscriber determined from the subscriber's unique telephone number;
• correlating the identity of the subscriber, as established from the subscriber's unique telephone number, to a corresponding stored record to establish the personal preference of the subscriber initiating the information services request telephone call prior to completing set up of the call initiated by the subscriber to the information services system;
• and
• completing set up of the call initiated by the subscriber to the information services system after the subscriber's personal preference has been established to enable the subscriber to receive information in accordance with the subscriber's personal preference.