A method of selectively repelling rodents from eating birdseed comprising at least one of the group consisting of sunflower seeds, millet, barley, oats, wheat, corn, peanuts, thistle seed, sorghum, sudan grass seed, watergrass seed, clover seed and mixtures, thereof, said method comprising coating on, impregnating in or mixing with said birdseed an amount of pepper obtained from a plant of the genus Capsicum containing capsaicin, dihydrocapsaicin or nordihydrocapsaicin, said capsaicin, dihydrocapsaicin or nordihydrocapsaicin being included in an effective amount within the range of about 1 part in 200 to about 1 part in 100,000 by weight of said birdseed.