Cool-applied hot melt adhesive composition

A carton, case or tray formed utilizing a hot melt adhesive composition said adhesive consisting essentially of:

• a) 10 to 60% by weight of at least one ethylene n-butyl acrylate copolymer containing 25 to 45% by weight n-butyl acrylate and having a melt index of at least about 850;
• b) 20 to 60% of a rosin ester tackifying resin selected from the group consisting of gum rosin, wood rosin, tall-oil rosin, distilled rosin, hydrogenated rosin, dimerized rosin, polymerized rosin, the glycerol ester of pale wood rosin, the glycerol ester of hydrogenated rosin, the glycerol ester of polymerized rosin, the pentaerythritol ester of hydrogenated rosin and the phenolic-modified pentaerythritol ester of rosin;
• c) 10 to 50% by weight of a microcrystalline or paraffin wax having a melting point of 150.degree. to 200.degree. F.;
• and
• d) 0 to 20% by weight of a polymeric additive selected from the group consisting of ethylene vinyl acetate containing 10 to 40% by weight vinyl acetate, ethylene methyl acrylate polymers containing 10 to 28% methyl acrylate, ethylene acrylic acid copolymers having an acid number of 25 to 150, polyethylene, polypropylene, poly-(butene-1-co-ethylene), and lower melt index ethylene n-butyl acrylate copolymers;
• e) 0 to 1.5% stabilizer;
• said adhesive characterized by a viscosity at 250.degree. F. less than 2000 cps.