A color concentrate comprising (a) at least one resin selected from the group consisting of a homopolymer of a diene, a rosin material, a coumarone-indene resin, a polymer of a vinyl aromatic monomer having an Mn of from about 500 to about 4000, and a mixture of two or more thereof, (b) at least one resin selected from the group consisting of a copolymer of an olefin and an acrylate or a methacrylate, a polymer of a vinyl aromatic monomer having an Mn of at least about 10,000 and a mixture of two or more thereof, and (c) from about 25% up to about 95% by weight at least one organic colorant.