Delivery of data including preloaded advertising data
AssigneeSeiko Communications Holding N.V.
InventorsDimitri Dimitriadis, Michael C. Park
Life of this patent
Estimating the term…
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AssigneeSeiko Communications Holding N.V.
InventorsDimitri Dimitriadis, Michael C. Park
Estimating the term…
Advertising information is preloaded into a collection of remote receiving and presentation devices. A presentation command delivered to the device then causes presentation of the stored advertisement. Each stored advertisement is also associated with one or more presentation conditions causing, when detected, automatic presentation. Such presentation conditions include proximity to a given location, scheduled periodic presentation, time of day presentation, and a variety of other conditions detectable at the remote presentation device. The illustrated method and apparatus for advertising presentation requires but a single broadcast signal transmission of a given advertisement, but provides multiple presentations of such advertisement at the presenting devices. In this manner, the advertiser enjoys efficient use of broadcast signal transmission time.
An advertising system comprising:
Dependencies are inferred from the claim text.