A bar-code-readable, garment label bearing a variably imprintable electronically generated imprinted image, said label being soft and pliable and being capable of withstanding repeated commercial and home laundering and consisting essentially of two layers of thermoplastic polyurethane, a first layer and a second layer, in face to face surface contact with each other and the second said layer being fusion bonded to the fabric of a garment piece while the label remains bar-code-readable, the first of said layers comprising polyurethane having a melting point substantially higher than that of the second of said layers, the second of said layers of the label being fusion bonded by heat and pressure to the garment piece with the said second of said layers facing the fabric of the garment piece, and the first of said layers bearing said imprinted image transferred thereonto, under the control of a pre-programmed computerized controller, according to a data stream applied so as to supply the variably imprintable data necessary to print labels for garments of various sizes, colors, styles, material content, washing and cleaning recommendations, and other indicia, from a thermal ink transfer medium by the application of heat and pressure prior to the bonding of said second layer to the garment piece, both of said layers remaining soft and pliable after said bonding.