A composition for application to the skin, the composition being capable of producing an alkaline pH when in contact with water and including (1) a vehicle such that when the composition is in contact with water, the composition is at the alkaline pH, and (2) at least one potential fragrance, the at least one potential fragrance being at least one compound having a first level of aroma in the composition, and reacting when in contact with the skin to respectively produce a compound having a fragrance, the fragrance being of a second level of aroma, the second level being stronger than the first level, wherein the at least one potential fragrance is selected from the group consisting of anisaldehyde diethyl acetal, anisaldehyde propylene glycol acetal, benzaldehyde dimethyl acetal, vanillin diethyl acetal, vanillin propylene glycol acetal, heliotropin diethyl acetal, heliotropin ethylene glycol acetal, alpha ionone diethyl ketal, beta ionone diethyl ketal, beta methyl ionone diethyl ketal, amyl cinnamic aldehyde diethyl acetal, amyl cinnamic aldehyde dimethyl acetal, nonanal dimethyl acetal, methyl naphthyl ketone diethyl ketal, acetyl tetralin diethyl ketal, citral dimethyl acetal, citral propylene glycol acetal, laurinal diethyl acetal, heridon, isobutyl aldehyde diethyl acetal, leaf acetal, talia and troenan.