Process for production of flexible laminate

A process for the production of a flexible laminate, comprising:

• providing a metal foil sheet having opposite surfaces, one of the surface bearing a preexisting holographic image thereon such that the metal foil sheet having the holographic image thereon has a given degree of flexibility, the opposite surface having a layer of substantially flexible plastics size applied thereto;
• providing a substantially flexible substrate having an exposed surface thereon;
• applying to the exposed surface on the substrate a curable composition in fluid from and comprising a plastics material as a pattern which can provide a desired pattern;
• forming a hologram/substrate combination by:
• positioning directly on the exposed surface having the curable composition the surface of the metal foil sheet having the layer of plastics size applied thereto with the layer of plastics size overlying the pattern while the curable composition remains fluid,
• applying to the hologram/substrate combination heat and pressure at a level and for a time sufficient to adhere the foil to the substrate via the plastics material but insufficient to destroy or diminish the holographic image;
• and thereafter
• removing excess foil not adhered to the substrate to expose the desired pattern;
• whereby the heated and pressed combination yields a hologram joined to the substrate such that the combination has a flexibility which is substantially the same as the flexibility of the substrate.