Holographic image containing foil-textile laminate and process for the production thereof

A process for producing a flexible laminate in which an outer and visible layer provides a holographic effect, which process comprises providing a first roller on which is stored an aluminum foil bearing a holographic image, and having a layer of plastics size, providing a second roller on which is stored a flexible woven or unwoven fabric substrate having a degree of flexure such that clothing can be made therefrom in which at least an outer layer comprises a plastics material which is compatible with said size sufficient to enable the plastics material and size to adhere together under conditions of temperature and pressure which do not destroy the holographic effect, and supplying said foil and said substrate from said rollers to a laminating station comprising at least two press rollers between which said foil and substrate are pressed together with their plastics layers adjacent each other to form a combination, said press rollers applying to the combination heat and pressure at a level and for a time sufficient to adhere the foil to the substrate but insufficient to destroy the holographic effect, the laminate, subsequent to lamination, having generally the same degree of flexure as the fabric substrate such that clothing can be made therefrom.