Flexible magnet attractant display mat

A filled and flexible magnet attractant display mat for attracting and retaining permanently magnetic symbols, said display mat comprising a magnet attractant substrate formed of a ferrous/ferrite powder filler, uniformly dispersed throughout a polymeric binder such that said powder filler comprises 60 to 96 percent by weight of said substrate, said powder filler comprises atomized spherically shaped particles and wherein said substrate is rollable for storage and transport, said magnet attractant substrate is in the range of approximately 0.250 to 0.750 mm thickness, and said mat further comprising a display surface composed of polyvinyl chloride overlying and adhesively bonded to said substrate.