Display device having alterable product indicia

A device for use in displaying product, said device comprising:

• a first section including a surface for being affixed to a first unit of product;
• and
• a second section attached to said first section and including a surface for being affixed to a second unit of product, said second section being selectively removable from said first section;
• said device being selectively alterable from a first mode wherein said device displays indicia relevant to multiple units of product to a second mode wherein said device displays indicia relevant to individual units of product and wherein, when said device is in said first mode, said device further includes a third section attached to said second section, said third section having theron said indicia relevant to multiple units of said products comprising a bar code, said device further including a perforation between said second section and said third section for selective removal of said third section from said second section, said indicia relevant to multiple units of said products further comprising a bar code on said second section, a bar code on said first section, a flap attached to said first and second sections and covering the bar code on said first section and the bar code on said second section, and a perforation between said flap and said first and second sections for selective removal of said flap from said first and second sections.