In an emulsion polymerization process for forming discrete solid polymeric particles suitable for use in coating and/or adhesive applications wherein at least one substantially water-insoluble ethylenically unsaturated monomer present in a reaction zone undergoes free-radical polymerization at an elevated temperature while suspended in a continuous aqueous phase, the improvement of providing in said reaction zone in said continuous aqueous phase during at least an initial portion of the polymerization a dissolved water-soluble polymerizable ethylenically unsaturated surfactant formed by the reaction of a diallylamine with approximately 50 to 90 weight percent of ethylene oxide and approximately 10 to 50 weight percent of propylene oxide and/or butylene oxide, wherein said water-soluble polymerizable surfactant has a number average molecular weight of approximately 1,000 to 15,000 and is provided in a concentration of approximately 1 to 10 percent by weight based upon the total weight of ethylenically unsaturated monomer present in said reaction zone, and said water-soluble polymerizable ethylenically unsaturated surfactant undergoes copolymerization with other ethylenically unsaturated monomer present in said reaction zone and is substantially completely consumed during the course of said emulsion polymerization.