Applicator assembly for a cosmetic product

Applicator assembly for a cosmetic product, comprising a container holding the product, and an applicator device having at least one circular segment made of flexible material, said applicator device being integral in terms of rotation with a spindle adapted to be rotated about a rotational axis in a casing from the outside, means for activating the applicator device in rotation, said casing being integral with the container holding the product, and having two openings, an inner opening establishing a communication between the container and the casing, and an outer opening which opens towards the outside, said applicator device being mounted movably between at least two positions, one position allowing the segment to come into contact with the product held in the container, and another position in which the segment, charged with product, is at least partially brought into line with the outer opening so as to emerge from the casing, and serve for application of the product, said applicator device adapted to pack the product as said applicator device rotates from one to the other of said positions, whereby the product is compacted on the applicator device, and said applicator device being at least partially compressed in a direction parallel to the rotational axis of the spindle in a zone between the inner opening and outer opening.