A shift control system for controlling a shift operation of an automatic transmission having a torque converter through which a transmission gear mechanism is connected to engine output means, said transmission gear mechanism having a plurality of frictional coupling elements which are selectively locked and unlocked by hydraulic control means to perform an automatic shift operation of said automatic transmission into desired gears, said shift control system comprising:
- valve means, included in said hydraulic control means, for connecting and disconnecting a supply of hydraulic pressure to said frictional coupling elements so that said frictional coupling elements are locked and unlocked;
- time regulating means for regulating a duration time for which said valve means is kept actuated and, in turn, a speed at which at least one of said frictional coupling elements is locked;
- input and output speed detecting means for detecting rotational input speed and rotational output speed of said torque converter;
- and
- control means for calculating a conversion efficiency as a ratio of the rotational input speed of said torque converter relative to the rotational output speed of said torque converter for controlling said time regulating means so as to variably regulate said duration time according to said conversion efficiency.