Package including a separately formed premium tray

Method for packaging a product and a promotional device comprising the steps of:

• providing a carton containing the product and including at least one panel having a thickness and including an opening formed in the panel of the carton;
• providing a tray including a basket and a flange, with the basket having an open end and a depth substantially larger than the thickness of the panel and of a size for receipt into the opening formed in the panel and for receipt of the promotional device, with the flange extending from the open end;
• inserting the promotional device through the open end and into the basket;
• securing a first label to the flange and extending over the open end to retain the promotional device in the basket, with the first label not extending outside of the flange;
• inserting the basket with the promotional device retained in the basket by the first label into the opening until the flange abuts with the panel outside of the opening;
• and securing a second label of a size larger than the flange to the panel outside of the opening and the flange for retaining the tray to the panel.