An oxidation tinctorial composition for dyeing keratinous fibers comprising, in a solvent medium suitable for dyeing said fibers, at least one para oxidation dye precursor, said para oxidation dye precursor being selected from the group consisting of a paraphenylenediamine, a para-aminophenol, a para heterocyclic precursor derived from an amino or hydroxy substituted pyridine or pyrimidine and a bis-phenylalkylenediamine, and at least one heterocyclic coupler having formula (I) ##STR8## wherein R.sub.1 and R.sub.3, each independently, represent hydrogen or C.sub.1 -C.sub.4 alkyl,
- R.sub.2 represents hydrogen, C.sub.1 -C.sub.4 alkyl, carboxyl or alkoxycarbonyl with the proviso that at least one of R.sub.2 and R.sub.3 represents hydrogen,
- R.sub.4 represents hydrogen, C.sub.1 -C.sub.4 alkyl, C.sub.1 -C.sub.4 hydroxyalkyl or C.sub.2 -C.sub.4 polyhydroxyalkyl;
- and
- the NHR.sub.4 group occupies positions 4, 6 or 7 of the benzene ring,
- or a salt thereof,
- said heterocyclic coupler being present in an amount ranging from 0.05 to 3.5 weight percent based on the total weight of said composition and said para oxidation dye precursor and said heterocyclic coupler, as a whole, being present in an amount ranging from 0.3 to 7 percent by weight based on the total weight of said composition.